Driving customer engagement in-store
Red Lounge Agency Creative Director Kevin Fouche was recently interviewed by Retail World Magazine on engaging the modern consumer in the competitive world of the instore environment. The resulting article was published in Novembers edition. With some fantastic results in Point of Sale design, Kevin spoke of the need to not only grab the shoppers attention, but to further engage them through quality messaging. Kevin was asked his opinion on the state of current point of sale in-stores and also asked about his insights into the growing use of...
read moreThe Keys to a Successful Home Page
The key to getting people to navigate throughout your website is to gain their interest. And the key to gaining peoples interest is to make sure that the very thing they see first is a well laid out, well thought out homepage that is easy to navigate and is filled with information that they find engaging. A good homepage should instantly feel intimate and engaging to the user. It should feel personal. Many businesses forget that the user of their site, at the end of the day is one person engaging with their business one on one. So make sure...
read moreThe Power of the Internet
In today’s world there is an ever increasing reliance on the internet for our entertainment, shopping and even socializing. The impact that technology is having on our lives is so great that even small businesses are now finding it extremely hard to ignore. Here are some simple facts that make for very compelling reading as to why small business simply cannot ignore the power of the internet any longer. Did you know? • 12 Million Australians Google every day • There are 4 billion searches per day world wide • 500 million searches...
read moreIs it time you joined the digital publishing revolution?
ePublishing is being used by savvy businesses as a tool to remain relevant in the digital age. Mandie Spooner of emagine publishing looks at the many reasons why SMBs should add digital publishing to their communications toolkit. So why digital publishing? Digital publishing blends the benefits of the web and print together. Most people still enjoy the look and feel of a printed magazine; they connect with it. It’s a traditional format, much loved but losing ground because it is limited in its capacity to deliver immersive, interactive...
read moreBenefits of being charitable
Many organisations have recently looked at their community engagement program in order to reduce costs and increase ROI in a sustainable fashion. Group volunteering is the latest attraction and is benefitting both businesses and their staff. For many, sending staff to volunteer engages them not only with your charity partners, but also with your business, which can lead to an increase in productivity. Volunteering can also entice key talent looking for a place to work. So how can it go wrong for a company and what things should you consider...
read moreOrganically grow your Google
Every business wants to climb the almighty Google ladder and reach top position in their search fields. Purchasing Adwords is one way to climb but it comes with a cost. Besides costing you in the hip pocket, you also need to be aware that to stay at the top takes dedication, and in the case of Adwords inevitably more money.One of the best ways to climb in Google is to do it organically, and by this I mean without having to pay for advertising. Climbing to the top organically does take time, but your climb is genuine and is built on a solid...
read moreThe modern consumer
Understanding today’s customers is one of the biggest keys to running a successful business. And with so much business being done online it is more important than ever to understand the ever changing modern customer. Whether they are transaction with you via E-Commerce, finding your address through Google or just browsing your website online, consumers are utilizing the power of the web to do more and more.Understanding the online habits and getting into the head space of the modern consumer is vital in reaching your target market. Here are...
read moreChanneling your business online
Having a clear understanding of the Digital Channels available to you and how to use them wisely is key to growing your business successfully. Digital Channels Before you decide which digital channels you want to market your business through, take time to ask yourself the following questions… Goals – What are you trying to achieve? Write down a list of exactly what you want to achieve through your digital marketing of your business or product. Clearly define what you want to achieve. This may be in the form of profit, market share,...
read moreFacing up to Facebook
Social media has been the buzz word for the past 12-18 months and unless you’ve been living under a rock, chances are you have heard about Facebook. But do you really have a grasp on exactly how powerful it has become? The scary thing about the facts below is that they will only get bigger and bigger. Social media in one form or another, is here to stay. It will continually evolve over time and its use by people world wide will change as well. Once considered the obsession of bored teens, it has now been embraced world wide by a large...
read moreImproving your digital strategy
Improving your businesses digital strategy is key to growing your business. Whether you want to gain market share, increase your revenue or grow in size, getting your businesses digital strategy right is critical. But how do you do this? Here are some of my thoughts. For Starters.. Here are a few questions you may want to ask yourself: 1) What is your business good at? What is your USP? What do you do that is better than your competitors? Understanding what separates you from your competitors and narrowing in on what your business...
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